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31st January, 2010
2010 Volkswagen Golf 2.5 Review
When you look at companies whose sales have gone up recently the list is rather interesting. Subaru is experiencing good growth as is Ford and now Volkswagen’s on that list. Maybe it’s a car like the 2010 Volkswagen Golf that’s leading the charge at VW. What’s HotI have always been a fan of the Volkswagen Golf. In a sea of cars that feel like they’re made of the same materials as my can of beer, the Golf stands out as a solid, substantial vehicle. I am not afraid to...
A review on Volkswagen Compact
18th January, 2010
2010 Lincoln MKS EcoBoost Review
The vehicle reviewed in this article is the 2010 Lincoln MKS with EcoBoost. When wrote the original Lincoln MKS review I reported on thoroughly enjoying my experience with the new crown on Lincoln’s product line. But there was no ignoring all the comments and questions from people asking if I’ve driven the version with the turbo . No. No. No. YES! Finally, after about a year, I have gotten to evaluate the Lincoln MKS with Ford’s EcoBoost technology. What’s HotAs car comp...
A review on Lincoln Sedan
10th January, 2010
2010 Ford Mustang Convertible
It can be dangerous to meet one’s idol or any famous individual. Most everyone has some degree of expectation and no person, or car, can be exactly what is represented in the brain department. So stepping into the 2010 Ford Mustang Convertible was an interesting experience. In some ways the Mustang is what I expected from the pictures I had seen. You sit low and look out over a seemingly long hood. I twisted the key and the rumble I expected was there, sort of. After introducing my p...
A review on Ford Convertible
4th January, 2010
2010 GMC Terrain Review
The vehicle featured in this review is the 2010 GMC Terrain SELFor years I've been saying that a vehicle about the size of the Toyota RAV4, Volkswagen Tiguan or Honda CR-V is about the most perfect size of vehicle. They're roomy, you get a good view of the road and there is plenty of cargo space, but they're also very drivable vehicles that offer decent fuel economy. Now you can add a fourth vehicle to that recommendation - the GMC Terrain and its sister Chevrolet Equinox. Aft...
A review on GMC Crossover
28th December, 2009
2010 Subaru Legacy Review
The vehicle reviewed in this article is the 2010 Subaru Legacy 2.5i Subarus have the kind of loyal following reserved for some rock bands and I have always understood that kind of admiration for their vehicles from folks who get the annual visit from genuine winter. But for people in places like LA where winter is reserved for post cards and model railroad layouts, I’ve never understood the love. Not that Subarus were bad, just that there were cars I enjoyed driving more. So it was w...
A review on Subaru Sedan
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Wed, 03 Feb 2010 08:59:00 -0800
Honda's Super Bowl Ad to Tout All-New Accord Crosstour
Santa Monica, Calif. - Feb 03 & #8212;
As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & amp; The Gang. "Squirrel" is part of an integrated, multiplatform advertising campaign developed by Honda's long-standing agency of record, RPA, to support the vehicle launch.
"Our newest Accord Crosstour spot, ?Squirrel,' is intended to leverage media's largest stage to announce Honda's newest entry into the world of next-generation, sporty, crossover vehicles," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc.
Reaching beyond the Super Bowl game, Honda's "Squirrel" spot will be featured on the following Web sites:
- MSN home-page takeover on Sat., Feb.6?Sun., Feb. 7
- Fox Sports home-page roadblock on Sun., Feb. 7
- YouTube masthead on Mon., Feb. 8
The series of Accord Crosstour spots ("Instruments," "Box," "Snow Trip," "Squirrel"), produced by Elastic, rely on atypical, pronounced polygonal animation and rhythmic music to showcase the all-new Honda Accord Crosstour, an alternative to the SUV/CUV category.
"The style of the work really comes back to the Crosstour itself. It's a modern solution. It gives you a lot of storage, but it doesn't look or drive like other things out there. We wanted the visual style of the advertising to reflect this. So right away, you know that something new is going on here," said Pat Mendelson, SVP, creative director at RPA.
Spots air during high-profile, high-engagement network prime, sports and cable programming, including the championship game of the Bowl Championship Series on ABC, Super Bowl XLIV on CBS and the 2010 Winter Olympics on NBC.
On Jan. 1, branded entertainment in the form of custom-produced vignettes kicked off with a 90-second vignette during the 2010 Bridgestone NHL Winter Classic on NBC. The vignettes continue through January and co-promote the all-new Accord Crosstour and the return of NBC's Chuck. The story line of the vignettes began at the Winter Classic and follows a journey toward the Winter Olympics.
To leverage the target's heavy print readership, Accord Crosstour print appears in magazines across various categories, including the Sports Illustrated Swimsuit Edition, Men's Health, Time, Forbes and The Economist. In-theater begins in February and outdoor will be featured in more than 20 key markets during the spring.
Extending awareness of the Accord Crosstour online, unique placements included sponsored content that ran across various technology Web sites coinciding with the Consumer Electronics Show.
Consumers can connect with the all-new Accord Crosstour at the following high-impact events, targeting upscale suburbanites: Ribfest Chicago 2010, Safeway National Capitol BBQ in Washington, D.C., and the 36th Annual Sun ?n Fun Fly-In in Lakeland, Florida.
About Honda Crosstour
The Accord Crosstour combines the sophisticated refinement of a premium sedan with versatile characteristics of an SUV to create an entirely distinct concept within the Crossover Utility Vehicle (CUV) segment. Leveraging the many benefits of a car-based platform, the Accord Crosstour starts with the top-level refinement of the Accord V-6 Sedan and further expands utility with a sleek-yet-functional profile for increased cargo space.
About RPA
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, California Department of Public Health, La-Z-Boy, Mandalay Bay Resort and Casino and PENTAX Imaging Company, and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Reily Foods. For more information, visit http://www.rpa.com.