Fridays April-September - Cruisin' Grand Escondido, CA
Cruisin' Grand has become not only the #1 car cruise in the nation, but more importantly, the heart of Escondido. Sure, it's where high-end hotrods cruise and park, and Discovery Channel stars and Eric Clapton stroll, but more importantly it's where local families come to spend a few hours, people meet up with friends, and neighbors run into each other. Cruisin' Grand has given people a reason to come downtown every week, and in the process they have rediscovered all that downtown has to offer: restaurants, stores, performance venues and professional offices.
It's widely known that Cruisin' Grand was Steve Waldron's idea. Steve used to cruise Valley Parkway on Friday and Saturday nights in the 70's.Later, he'd go to the T-Bird Diner and think what a shame it was that the hot rods were parked instead of cruising. He started to think that "Grand Avenue was an exceptional street to have a cruise on, a street with great ambiance." With the help of a few friends and the Escondido Promotions Community and then CEO Suzanne Strassburger's support, we asked them if they would produce the event, which they said they would, if Steve would agree to be the car advisor. I, of course, became the default committee chair! A board was created and I met for months to work out the details. The Escondido Police Department quickly got on board and their support has been crucial to the success of Cruisin' Grand.